{"id":7256,"date":"2026-05-04T11:29:08","date_gmt":"2026-05-04T09:29:08","guid":{"rendered":"https:\/\/achmhotels.com\/antonio-catalan-participates-in-workday-elevate-madrid\/"},"modified":"2026-05-04T11:29:08","modified_gmt":"2026-05-04T09:29:08","slug":"antonio-catalan-participates-in-workday-elevate-madrid","status":"publish","type":"post","link":"https:\/\/achmhotels.com\/en\/antonio-catalan-participates-in-workday-elevate-madrid\/","title":{"rendered":"Antonio Catal\u00e1n participates in Workday Elevate Madrid"},"content":{"rendered":"

On April 23, Antonio Catal\u00e1n<\/a>, President of ACHM Hotels by Marriott, took part in Workday Elevate Madri<\/a>d, a gathering that brought together HR and technology leaders to analyze the impact of artificial intelligence on organizations. The event, held in Madrid, has established itself as a key forum on the future of business management in an environment defined by constant innovation. <\/p>\n

Antonio Catal\u00e1n\u2019s participation in Workday <\/a>Elevate Madrid<\/em> highlights the importance of addressing technological change from a strategic perspective. At a time when digital transformation is advancing rapidly, it is essential for companies to adopt more agile and adaptive models. <\/p>\n

\"\"

Workday Elevate Madrid<\/p><\/div>\n

Workday Elevate Madrid as a meeting point for business leadership<\/h4>\n

Workday Elevate Madrid<\/em> brought together professionals from different sectors with the aim of sharing knowledge and analyzing the main challenges of today\u2019s business environment. Throughout the day, a space for dialogue was created around the evolution of organizations and the role that new technologies play in this process. <\/p>\n

In this context, artificial intelligence took center stage. Its growing presence in business management is reshaping how companies make decisions and organize their resources. The need to effectively integrate technological capabilities with human talent was also addressed, a challenge that remains a priority for many organizations. <\/p>\n

The impact of artificial intelligence on management and efficiency<\/h4>\n

One of the most relevant topics discussed at Workday Elevate Madrid<\/em> was the real impact of artificial intelligence on operational efficiency. Companies are increasingly adopting data-driven solutions that enable them to optimize processes, anticipate trends, and improve decision-making. <\/p>\n

However, this transformation goes beyond technological implementation. It also involves an evolution in management models and organizational culture. Companies must adapt to an environment where speed, flexibility, and the ability to innovate are key factors for success. <\/p>\n

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Workday Elevate Madrid<\/p><\/div>\n

Antonio Catal\u00e1n\u2019s vision on the future of organizations<\/h4>\n

During his intervention at Workday Elevate Madrid<\/em>, Antonio Catal\u00e1n<\/strong> emphasized the importance of moving towards more agile organizations that are better prepared for change. His approach highlights the need to align technological innovation with a strategic vision of talent and business. <\/p>\n

From this perspective, artificial intelligence should be understood as a tool that drives growth, always in combination with the value of people. Adaptability, leadership, and talent management remain essential elements in an increasingly digitalized environment. <\/p>\n

Antonio Catal\u00e1n\u2019s participation in Workday Elevate Madrid<\/em> reinforces the idea that the future of companies lies in finding the right balance between technology and human capital.<\/p>\n

Towards a more connected and future-ready business model<\/h4>\n

The conclusions of Workday Elevate Madrid <\/em>point to a clear evolution in how organizations operate. The need to build more connected and efficient models has become a priority in order to face current market challenges. <\/p>\n

In this sense, digital transformation is no longer an option but a requirement to remain competitive. Companies must embrace more flexible structures, capable of quickly adapting to change and leveraging the opportunities offered by technology. <\/p>\n

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Workday Elevate Madrid<\/p><\/div>\n

A space for learning and knowledge exchange<\/h4>\n

Workday Elevate Madrid<\/em> consolidated its role as a shared learning space where attendees could exchange experiences and insights. These types of events are essential to understanding where the business world is heading and how to prepare for it. <\/p>\n

Collaboration between professionals and organizations fosters new ideas and strengthens the development of innovative strategies. It also promotes a more global and connected vision of today\u2019s challenges. <\/p>\n

Commitment to innovation at ACHM Hotels by Marriott<\/h4>\n

Antonio Catal\u00e1n\u2019s participation in Workday Elevate Madrid<\/em> reflects ACHM Hotels by Marriott\u2019s commitment to innovation, digital transformation, and talent development. The company continues to move towards more efficient management models, where technology and people work in an integrated way. <\/p>\n

This approach enables the company to face the challenges of the hospitality sector with a strategic vision focused on continuous improvement and long-term value creation.<\/p>\n

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Workday Elevate Madrid<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Antonio Catal\u00e1n took part in Workday Elevate Madrid, a key event focused on artificial intelligence, leadership, and digital transformation in organizations.<\/p>\n","protected":false},"author":15,"featured_media":7239,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[187],"tags":[194,201,521,522,520],"class_list":["post-7256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-room","tag-achm-hotels-by-marriott-en","tag-antonio-catalan-en","tag-artificial-intelligence","tag-digital-transformation","tag-workday-elevate"],"acf":[],"yoast_head":"\nAntonio Catal\u00e1n participates in Workday Elevate Madrid - Achm<\/title>\n<meta name=\"description\" content=\"Antonio Catal\u00e1n, President of ACHM Hotels by Marriott, participates in Workday Elevate Madrid to analyze the impact of AI on organizations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/achmhotels.com\/en\/antonio-catalan-participates-in-workday-elevate-madrid\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Antonio Catal\u00e1n participates in Workday Elevate Madrid - 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