{"id":6026,"date":"2025-02-15T12:36:08","date_gmt":"2025-02-15T11:36:08","guid":{"rendered":"https:\/\/achmhotels.com\/?p=6026"},"modified":"2025-09-17T13:40:53","modified_gmt":"2025-09-17T11:40:53","slug":"intervista-ad-antonio-catalan-leadership-innovazione-ed-eccellenza","status":"publish","type":"post","link":"https:\/\/achmhotels.com\/it\/intervista-ad-antonio-catalan-leadership-innovazione-ed-eccellenza\/","title":{"rendered":"Intervista ad Antonio Catal\u00e1n: Leadership, Innovazione ed Eccellenza"},"content":{"rendered":"<h2 data-start=\"931\" data-end=\"1297\">&#8220;Un hotel mediocre con un buon team pu\u00f2 funzionare; un buon hotel con un cattivo team no\u201d<\/h2>\n<p data-start=\"931\" data-end=\"1297\"><strong>Antonio Catal\u00e1n<\/strong>, presidente di <strong>ACHM Hotels by Marriott<\/strong>, \u00e8 stato protagonista di una delle ultime copertine di <em><strong>Actualidad Econ\u00f3mica<\/strong><\/em>, una delle principali testate del gruppo <strong>El Mundo<\/strong>. In una lunga intervista, Catal\u00e1n ripercorre la sua carriera imprenditoriale, l\u2019evoluzione del settore alberghiero e i valori che hanno consolidato ACHM come leader nella gestione alberghiera nel sud Europa.<\/p>\n<p class=\"\" data-start=\"566\" data-end=\"974\">A 75 anni, con un\u2019energia inesauribile, Catal\u00e1n condivide una visione chiara: il vero motore del successo sono le persone. \u00abUn hotel mediocre con un buon team pu\u00f2 funzionare; un buon hotel con un cattivo team no\u00bb, ribadisce. Questa filosofia umana ha guidato la trasformazione di ACHM Hotels by Marriott nella principale societ\u00e0 di gestione alberghiera dell\u2019Europa meridionale, con oltre 70 hotel in Spagna, Italia e Portogallo.<\/p>\n<p class=\"\" data-start=\"976\" data-end=\"1358\">Catal\u00e1n ricorda come, dopo la crisi finanziaria del 2008, abbia puntato su un\u2019alleanza strategica con Marriott, che oggi si traduce in una storia di successo globale. Sullo stato attuale del settore, sottolinea che siamo entrati in una nuova era del turismo, in cui i viaggiatori internazionali, soprattutto statunitensi, hanno scoperto la Spagna come destinazione privilegiata. \u00abAbbiamo hotel in centro citt\u00e0 dove il 92% degli ospiti \u00e8 internazionale e il 70% statunitense\u00bb, evidenzia.<\/p>\n<p class=\"\" data-start=\"1680\" data-end=\"2017\">In questo nuovo contesto, il lusso sta assumendo un ruolo sempre pi\u00f9 rilevante, mentre il tradizionale modello a tre stelle si sta ridefinendo. ACHM Hotels by Marriott sta gi\u00e0 lavorando su nuovi marchi in grado di rispondere alle esigenze dei viaggiatori di oggi, come AC Essential \u2014 definito la \u201cZara degli hotel\u201d \u2014 o una linea boutique di charme pensata per le grandi citt\u00e0.<\/p>\n<p class=\"\" data-start=\"2365\" data-end=\"2551\">\ud83d\udc49 <strong data-start=\"2368\" data-end=\"2412\">Puoi leggere l\u2019intervista completa qui:<\/strong>\u00a0<a href=\"https:\/\/www.elmundo.es\/economia\/2025\/01\/19\/6786864ce4d4d8b83e8b4578.html\" rel=\"noopener\" data-start=\"2413\" data-end=\"2551\">Antonio Catal\u00e1n su Actualidad Econ\u00f3mica<\/a><\/p>\n<p data-start=\"2365\" data-end=\"2551\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4540 size-large\" src=\"https:\/\/achmhotels.com\/wp-content\/uploads\/2025\/04\/1-724x1024.jpg\" alt=\"\" width=\"724\" height=\"1024\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4541 size-large\" src=\"https:\/\/achmhotels.com\/wp-content\/uploads\/2025\/04\/2-724x1024.jpg\" alt=\"\" width=\"724\" height=\"1024\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4542 size-large\" src=\"https:\/\/achmhotels.com\/wp-content\/uploads\/2025\/04\/3-724x1024.jpg\" alt=\"\" width=\"724\" height=\"1024\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4543 size-large\" src=\"https:\/\/achmhotels.com\/wp-content\/uploads\/2025\/04\/4-724x1024.jpg\" alt=\"\" width=\"724\" height=\"1024\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nell\u2019intervista con Actualidad Econ\u00f3mica, Antonio Catal\u00e1n condivide la sua esperienza alla guida di ACHM Hotels by Marriott e la sua visione sul futuro del settore alberghiero. Una riflessione sulla leadership umana, le alleanze strategiche e i nuovi modelli di turismo.<\/p>\n","protected":false},"author":1,"featured_media":6027,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[305],"tags":[306],"class_list":["post-6026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sala-de-prensa-it","tag-achm-hotels-by-marriott-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Intervista ad Antonio Catal\u00e1n: Leadership, Innovazione ed Eccellenza - Achm<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/achmhotels.com\/it\/intervista-ad-antonio-catalan-leadership-innovazione-ed-eccellenza\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intervista ad Antonio Catal\u00e1n: Leadership, Innovazione ed Eccellenza - Achm\" \/>\n<meta property=\"og:description\" content=\"Nell\u2019intervista con Actualidad Econ\u00f3mica, Antonio Catal\u00e1n condivide la sua esperienza alla guida di ACHM Hotels by Marriott e la sua visione sul futuro del settore alberghiero. 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