{"id":7875,"date":"2026-06-25T17:15:35","date_gmt":"2026-06-25T15:15:35","guid":{"rendered":"https:\/\/achmhotels.com\/the-westin-madrid-cuzco-ottiene-il-marchio-co%e2%82%82responsables-madrid\/"},"modified":"2026-06-25T17:15:35","modified_gmt":"2026-06-25T15:15:35","slug":"the-westin-madrid-cuzco-ottiene-il-marchio-co%e2%82%82responsables-madrid","status":"publish","type":"post","link":"https:\/\/achmhotels.com\/it\/the-westin-madrid-cuzco-ottiene-il-marchio-co%e2%82%82responsables-madrid\/","title":{"rendered":"The Westin Madrid Cuzco ottiene il marchio CO\u2082Responsables Madrid"},"content":{"rendered":"<p data-start=\"1127\" data-end=\"1466\"><a href=\"https:\/\/www.marriott.com\/en-us\/hotels\/madcz-the-westin-madrid-cuzco\/overview\/?scid=f2ae0541-1279-4f24-b197-a979c79310b0&#038;clickref=1011lDbhUGG3&#038;aff=MARWW&#038;affname=305950&#038;co=WW&#038;nt=PH&#038;cid=AFF_Affiliate\">The Westin Madrid Cuzco<\/a>, hotel gestito da ACHM Hotels by Marriott, ha ottenuto il marchio <a href=\"https:\/\/co2responsables.esmadrid.com\/\">CO\u2082Responsables Madrid<\/a> nella categoria Emissioni Ridotte. Il riconoscimento \u00e8 conferito dall&#8217;Area Turismo del <a href=\"https:\/\/www.madrid.es\/portal\/site\/munimadrid\">Comune di Madrid<\/a> nell&#8217;ambito della propria strategia volta a promuovere un modello di turismo pi\u00f9 sostenibile e responsabile. <\/p>\n<p data-start=\"1468\" data-end=\"1723\">Questo riconoscimento conferma l&#8217;impegno dell&#8217;hotel e di <a href=\"https:\/\/achmhotels.com\/it\/chi-siamo\/\">ACHM Hotels by Marriott<\/a> nella riduzione dell&#8217;impronta di carbonio e nel miglioramento continuo delle proprie pratiche ambientali, in linea con una visione dell&#8217;ospitalit\u00e0 che pone la sostenibilit\u00e0 al centro della propria strategia di gestione.<\/p>\n<h4 data-section-id=\"1t1wiz4\" data-start=\"1730\" data-end=\"1809\">Un programma per trasformare il turismo a Madrid<\/h4>\n<p data-section-id=\"1t1wiz4\" data-start=\"1730\" data-end=\"1809\">Il programma <strong>CO\u2082Responsables Madrid<\/strong> \u00e8 un&#8217;iniziativa del Comune di Madrid finanziata dai fondi europei NextGenerationEU, con l&#8217;obiettivo di promuovere la misurazione, la riduzione e la compensazione dell&#8217;impronta di carbonio generata dalle attivit\u00e0 turistiche.<\/p>\n<p data-start=\"2066\" data-end=\"2252\">Pi\u00f9 che un sistema di certificazione, rappresenta un quadro operativo che favorisce un cambiamento di paradigma nel settore, incoraggiando la corresponsabilit\u00e0 tra visitatori, imprese e citt\u00e0.<\/p>\n<p data-start=\"2254\" data-end=\"2626\">Il programma si basa su metodologie internazionali per il calcolo delle emissioni, tra cui il GHG Protocol, e su un sistema di verifica e audit che garantisce la trasparenza dell&#8217;intero processo. Include inoltre meccanismi di compensazione delle emissioni attraverso progetti ambientali certificati, conformi ai criteri europei di sostenibilit\u00e0, come il principio <strong data-start=\"2339\" data-end=\"2355\">DNSH (Do No Significant Harm).<\/strong> <\/p>\n<div id=\"attachment_7872\" style=\"width: 1510px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7872\" class=\"wp-image-7795 size-full\" src=\"https:\/\/achmhotels.com\/wp-content\/uploads\/2026\/06\/Westin_Madrid_Cuzco_Bar1-1.jpg\" alt=\"\" width=\"1500\" height=\"1125\" srcset=\"https:\/\/achmhotels.com\/wp-content\/uploads\/2026\/06\/Westin_Madrid_Cuzco_Bar1-1.jpg 1500w, https:\/\/achmhotels.com\/wp-content\/uploads\/2026\/06\/Westin_Madrid_Cuzco_Bar1-1-1280x960.jpg 1280w, https:\/\/achmhotels.com\/wp-content\/uploads\/2026\/06\/Westin_Madrid_Cuzco_Bar1-1-980x735.jpg 980w, https:\/\/achmhotels.com\/wp-content\/uploads\/2026\/06\/Westin_Madrid_Cuzco_Bar1-1-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1500px, 100vw\" \/><p id=\"caption-attachment-7872\" class=\"wp-caption-text\">The Westin Madrid Cuzco<\/p><\/div>\n<h4 data-section-id=\"s6ehxt\" data-start=\"2633\" data-end=\"2708\">La strategia di sostenibilit\u00e0 dell&#8217;hotel<\/h4>\n<p data-start=\"2710\" data-end=\"2941\">L&#8217;ottenimento del marchio CO\u2082Responsables Madrid si aggiunge alle altre certificazioni gi\u00e0 conseguite da <a href=\"https:\/\/achmhotels.com\/it\/marca\/westin-hotels-resorts\/\">The Westin Madrid Cuzco<\/a>, tra cui <a href=\"https:\/\/www.bioscore.info\/\">Bioscore<\/a>, rafforzando ulteriormente una strategia di sostenibilit\u00e0 integrata nelle attivit\u00e0 operative dell&#8217;hotel.<\/p>\n<p data-start=\"2943\" data-end=\"3193\">Questo risultato riflette il costante impegno dei team nell&#8217;adozione di pratiche responsabili orientate all&#8217;efficienza nell&#8217;utilizzo delle risorse, all&#8217;ottimizzazione dei processi e alla progressiva riduzione dell&#8217;impatto ambientale.<\/p>\n<p data-start=\"3195\" data-end=\"3415\">Nel contesto attuale del settore alberghiero, la sostenibilit\u00e0 \u00e8 diventata un fattore chiave di competitivit\u00e0, non solo sotto il profilo normativo e reputazionale, ma anche come elemento essenziale dell&#8217;esperienza degli ospiti.<\/p>\n<h4 data-section-id=\"djvg2w\" data-start=\"3422\" data-end=\"3481\">Turismo sostenibile a Madrid: una responsabilit\u00e0 condivisa<\/h4>\n<p data-start=\"3483\" data-end=\"3625\">Il programma CO\u2082Responsables Madrid promuove una visione del turismo fondata sulla responsabilit\u00e0 condivisa tra tutti gli attori coinvolti.<\/p>\n<p data-start=\"3627\" data-end=\"3830\">In questo modello, i viaggiatori svolgono un ruolo attivo, potendo misurare e compensare la propria impronta di carbonio e contribuendo cos\u00ec a progetti ambientali certificati che generano un impatto positivo concreto.<\/p>\n<p data-start=\"3832\" data-end=\"4047\">Questo approccio rafforza la trasformazione di Madrid in una destinazione sempre pi\u00f9 sostenibile, nella quale l&#8217;esperienza turistica si integra con il rispetto dell&#8217;ambiente urbano e con il miglioramento della qualit\u00e0 ambientale della citt\u00e0.<\/p>\n<div id=\"attachment_7873\" style=\"width: 1510px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7873\" class=\"wp-image-7794 size-full\" src=\"https:\/\/achmhotels.com\/wp-content\/uploads\/2026\/06\/Westin_Madrid_Cuzco_Reception2-2.jpg\" alt=\"\" width=\"1500\" height=\"1125\" srcset=\"https:\/\/achmhotels.com\/wp-content\/uploads\/2026\/06\/Westin_Madrid_Cuzco_Reception2-2.jpg 1500w, https:\/\/achmhotels.com\/wp-content\/uploads\/2026\/06\/Westin_Madrid_Cuzco_Reception2-2-1280x960.jpg 1280w, https:\/\/achmhotels.com\/wp-content\/uploads\/2026\/06\/Westin_Madrid_Cuzco_Reception2-2-980x735.jpg 980w, https:\/\/achmhotels.com\/wp-content\/uploads\/2026\/06\/Westin_Madrid_Cuzco_Reception2-2-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1500px, 100vw\" \/><p id=\"caption-attachment-7873\" class=\"wp-caption-text\">The Westin Madrid Cuzco<\/p><\/div>\n<h4 data-section-id=\"1lgtqbz\" data-start=\"4054\" data-end=\"4100\">L&#8217;impegno ESG di ACHM Hotels by Marriott<\/h4>\n<p data-start=\"4102\" data-end=\"4307\">Per <strong>ACHM Hotels by Marriott<\/strong>, questo riconoscimento rappresenta un ulteriore passo avanti nella propria strategia ESG, orientata all&#8217;integrazione dei criteri ambientali, sociali e di governance nella gestione alberghiera.<\/p>\n<p data-start=\"4309\" data-end=\"4582\"><strong>The Westin Madrid Cuzco<\/strong> prosegue cos\u00ec il proprio percorso verso un modello operativo pi\u00f9 efficiente, responsabile e allineato agli standard internazionali del settore, rispondendo al tempo stesso alle aspettative di viaggiatori sempre pi\u00f9 attenti all&#8217;impatto delle proprie scelte.<\/p>\n<p data-start=\"4584\" data-end=\"4767\">Il marchio CO\u2082Responsables Madrid non rappresenta un punto di arrivo, bens\u00ec una tappa significativa di un percorso continuo di miglioramento e trasformazione verso un modello di ospitalit\u00e0 sempre pi\u00f9 sostenibile.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Westin Madrid Cuzco ottiene il marchio CO\u2082Responsables Madrid nella categoria Emissioni Ridotte, rafforzando il proprio impegno verso la sostenibilit\u00e0 e la riduzione dell&#8217;impronta di carbonio.<\/p>\n","protected":false},"author":15,"featured_media":7874,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[305],"tags":[306,586,444,374,584,585],"class_list":["post-7875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sala-de-prensa-it","tag-achm-hotels-by-marriott-it","tag-coresponsables-madrid","tag-madrid","tag-sostenibilita","tag-the-westin-madrid-cuzco","tag-turismo-sostenibile"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Westin Madrid Cuzco ottiene il marchio CO\u2082Responsables Madrid - ACHM<\/title>\n<meta name=\"description\" content=\"The Westin Madrid Cuzco ottiene il marchio CO\u2082Responsables 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