At the ninth edition of HIP 2025, Antonio Catalán, president of ACHM Hotels by Marriott, will share his vision on global trends in the hotel sector and how innovation and adaptation are key to the future of the industry.
The ninth edition of HIP – Horeca Professional Expo, the largest innovation event for the hospitality industry, will be held from March 10 to 12 at IFEMA MADRID. On this occasion, our president, Antonio Catalán, will be one of the featured speakers.
“Thus, ACHM Hotels by Marriott will be present at an event that, under the theme “”Explore the Unknown,“” is established as the only business platform where entrepreneurs and executives can get inspired and find solutions to transform their businesses in a world of constant changes.In this context, Antonio Catalán will share his vision and experience on March 11, in the forum “The VIP Room – Hotel Trends,” in the session “Global Trends in the Hotel Sector: Innovation, Adaptation, and Perspectives.” The presentation will take place from 10:45 to 11:10 a.m., alongside prominent industry leaders such as Gonzalo Aguilar, CEO of Minor Hotels Europe & Americas, and Mar de Miguel, Executive Vice President of the Madrid Hotel Business Association. This event will be a unique opportunity to discover the latest trends in innovation and adaptation that will shape the future of the hotel sector, with ACHM Hotels by Marriott’s focus always on excellence and market leadership.
HIP 2025 will also be a key space for networking, where the main players in the hotel and restaurant industry will gather to exchange ideas, form new alliances, and learn about the tools and technologies that are transforming the sector. Antonio Catalán’s participation in this forum underscores ACHM Hotels by Marriott’s commitment to leading the industry towards a more sustainable future, adapted to the changing needs of consumers.As a company, we continue to bet on innovation in all its aspects, from hotel management to service offerings, to provide unique and quality experiences to our guests.
