The fourth edition of the Jaén & Co. 2026 business forum was held yesterday, further establishing itself as a key space for business development, knowledge exchange, and the creation of synergies in the province of Jaén.

Among the guest speakers, Antonio Catalán, President of ACHM Hotels by Marriott, stood out as he shared his experience and vision on leadership, talent management, and the evolution of the hotel industry.

Leadership and talent as drivers of transformation

During his speech at Jaén & Co. 2026, Antonio Catalán highlighted the importance of building strong organizations through a solid corporate culture and people-centered leadership.

The President of ACHM Hotels by Marriott emphasized that the true engine of transformation in any company is talent. In this regard, he underlined the need to invest in committed teams capable of adapting to market changes and driving innovation within organizations.

He also shared his perspective on the evolution of the hotel sector and the key role people play in creating memorable customer experiences.

A model based on excellence, innovation, and talent

At ACHM Hotels by Marriott, the leading hotel management company in Southern Europe, a management model is promoted based on three fundamental pillars: operational excellence, continuous innovation, and talent development.

This approach enables the company to continue growing in the markets where it operates, while also contributing to the economic and tourism development of destinations.

Close, demanding, and results-oriented leadership is part of the company’s DNA and is reflected in its commitment to talent and team development.

A space for dialogue to strengthen the business ecosystem

The event also featured the participation of other business leaders, such as Diego Antoñanzas de Toledo and José Elías Navarro, generating a valuable exchange of ideas and perspectives.

ACHM Hotels by Marriott expresses its gratitude to the organizers of Jaén & Co. for creating a high-level dialogue platform that helps strengthen the business ecosystem and fosters collaboration across sectors.

Initiatives like this make it possible to share knowledge, promote responsible leadership, and encourage cooperation between companies to continue building a stronger and more competitive business environment.