Daniel Gambarte, Head of Sustainability & Corporate Responsibility | ESG at ACHM Hotels by Marriott, participated in the Club Dir&Ge and Kia Spain Strategic Lab, a meeting focused on the role of sustainable mobility in business strategy.
Last week, Daniel Gambarte, Head of Sustainability & Corporate Responsibility | ESG at ACHM Hotels by Marriott, participated in the Strategic Lab organized by Club Dir&Ge and supported by Kia Spain.
The event brought together executives from different sectors to analyze the role of sustainable mobility within business strategy and its impact on company positioning.

Daniel Gambarte, Head of Sustainability & Corporate Responsibility | ESG at ACHM Hotels by Marriott
Integrating mobility into organizational strategy
During the discussion, a key idea emerged: regulations can act as a stimulus to advance sustainability. However, it is the companies’ strategic plans that enable mobility to be integrated coherently and sustainably over time.
To achieve this, organizations must align internal objectives with external commitments. They also need clear governance and a long-term vision.
Impact on efficiency and competitiveness
Sustainable mobility is no longer understood solely as a regulatory response. Today, it is a strategic decision with a direct impact on efficiency, competitiveness, and organizational resilience.
Companies also need adaptability. Integrating new mobility solutions allows them to evolve without compromising operational efficiency.

Strategic Lab, organized by Club Dir&Ge and supported by Kia Spain
ACHM Hotels by Marriott’s commitment
This approach is part of ACHM Hotels by Marriott’s vision. The company views sustainable mobility as a value lever and a competitive advantage within its sustainability strategy.
Participation in strategic forums allows knowledge sharing and fosters dialogue across sectors.
ACHM thanks Club Dir&Ge and Kia Spain for organizing this discussion space and for the opportunity to contribute to a key conversation for the future of business.


