The Westin Madrid Cuzco has been awarded the CO₂Responsables Madrid certification in the Reduced Emissions category, reinforcing its commitment to sustainability and carbon footprint reduction.
The Westin Madrid Cuzco, a hotel managed by ACHM Hotels by Marriott, has been awarded the CO₂Responsables Madrid certification in the Reduced Emissions category. The recognition is granted by the Madrid City Council’s Tourism Department as part of its strategy to promote a more sustainable and responsible tourism model across the city.
This distinction reinforces the commitment of both the hotel and ACHM Hotels by Marriott to reducing their carbon footprint and continuously improving their environmental practices, in line with a hospitality vision that places sustainability at the core of its management strategy.
A programme driving the transformation of tourism in Madrid
The CO₂Responsables Madrid programme is an initiative led by Madrid City Council and funded by the European Union’s NextGenerationEU funds. Its objective is to encourage the measurement, reduction and offsetting of the carbon footprint generated by tourism-related activities.
More than a certification scheme, it provides a framework for action that promotes a new approach to tourism, encouraging shared responsibility among visitors, businesses and the city itself.
The programme is based on internationally recognised emissions calculation methodologies, including the GHG Protocol, and on a verification and auditing system that ensures transparency throughout the process. It also includes carbon offset mechanisms through accredited environmental projects that comply with European sustainability criteria, such as the Do No Significant Harm (DNSH) principle.
The Westin Madrid Cuzco
The hotel’s sustainability strategy
Achieving the CO₂Responsables Madrid certification adds to other sustainability credentials already held by The Westin Madrid Cuzco, including Bioscore, further strengthening the hotel’s comprehensive sustainability strategy.
This achievement reflects the continuous efforts of its teams to implement responsible practices focused on resource efficiency, process optimisation and the progressive reduction of environmental impact.
In today’s hospitality industry, sustainability has become a key competitive factor—not only in terms of regulatory compliance and corporate reputation, but also as an essential part of the guest experience.
Sustainable tourism in Madrid: a shared responsibility
The CO₂Responsables Madrid programme promotes a vision of tourism based on shared responsibility among all stakeholders involved.
Within this model, travellers play an active role by measuring and offsetting their carbon footprint, contributing to verified environmental projects that generate a tangible positive impact on the environment.
This approach supports Madrid’s transformation into a more sustainable destination, where the visitor experience is closely linked to respect for the urban environment and the improvement of the city’s environmental quality.
The Westin Madrid Cuzco
ACHM Hotels by Marriott’s ESG commitment
For ACHM Hotels by Marriott, this recognition represents another important milestone in its ESG strategy, focused on integrating environmental, social and governance principles into hotel management.
The Westin Madrid Cuzco continues to move towards a more efficient, responsible and internationally aligned operating model, while responding to the expectations of increasingly environmentally conscious travellers.
The CO₂Responsables Madrid certification is not seen as an end goal, but as another milestone in an ongoing journey of continuous improvement and transformation towards more sustainable hospitality.
