Formula 1 in Madrid will boost hotel activity over the Grand Prix weekend. ACHM Hotels by Marriott forecasts 175% RevPAR growth and 90% occupancy in central Madrid.
The Formula 1 Grand Prix taking place in Madrid this year is set to become one of the main sporting and tourism events on the calendar, with a highly positive impact on hotel activity across the capital. Against this backdrop, ACHM Hotels by Marriott, a leading hotel management company in Southern Europe chaired by Antonio Catalán, anticipates an increase in demand and bookings over the race weekend, driven by both domestic and international travellers.
The arrival of Formula 1 in Madrid further consolidates the city’s position as one of Europe’s leading destinations for major international sporting events. In this context, ACHM Hotels by Marriott expects particularly strong performance across its hotels in the city, with occupancy in central Madrid already reaching 90% and RevPAR forecast to increase by 175% as the event approaches.
AC Hotel Atocha
“The Grand Prix represents a significant boost for Madrid’s hotel sector and confirms the city’s ability to attract major international events. At ACHM Hotels by Marriott, we are seeing very positive demand trends from both domestic and international markets, particularly at properties with strong connections to the circuit and Madrid city centre,” says Juan Montesinos, Director of Operations for Madrid and Surrounding Areas at ACHM Hotels by Marriott.
ACHM’s hotel portfolio in Madrid prepares to welcome Formula 1 fans
In anticipation of the expected increase in visitors during the Grand Prix, ACHM Hotels by Marriott maintains availability across five strategically located properties in Madrid, offering different options for those looking to stay in the heart of the capital as well as for travellers who prioritise proximity to the circuit.
Within the M-30, AC Hotel Aitana and AC Hotel Atocha, the latter recently renovated, are ideal options for the sporting event. Located in the AZCA business district and close to the Santiago Bernabéu Stadium, AC Hotel Aitana also offers convenient access to Madrid’s main roads, while AC Hotel Atocha stands out for its location next to one of the capital’s main transport hubs and its proximity to attractions such as Paseo del Prado and El Retiro Park.
AC Hotel Aitana
In the luxury segment, JW Marriott Hotel Madrid offers an option for those looking to experience the Grand Prix from the heart of the city. Located on Calle Sevilla in central Madrid, the hotel provides guests with easy access to some of the capital’s main cultural, tourist and gastronomic attractions throughout their stay.
JW Marriott Hotel Madrid
Meanwhile, AC Hotel Madrid Feria and AC Hotel Madrid Airport offer the largest accommodation capacity and are particularly practical options for fans who prioritise proximity to the competition area.
AC Hotel Madrid Feria
Located in the vicinity of IFEMA Madrid and Adolfo Suárez Madrid-Barajas Airport respectively, both properties offer convenient connections to facilitate travel throughout the weekend, both to the circuit and to the city centre.
AC Hotel Madrid Airport
In this way, ACHM Hotels by Marriott strengthens its ability to accommodate the expected increase in demand during one of the year’s sporting events with the greatest tourism impact, offering options that combine strategic locations, excellent transport links and the quality standards associated with Marriott’s brands.
